Tesla(US:TSLA) Hua Er Jie Jian Wen·2026-01-22 08:42Group 1 - Tesla has reduced the workforce at its Berlin Gigafactory by approximately 1,700 employees, highlighting weak demand in the European electric vehicle market and the company's ongoing cost control strategy [1] - The factory currently employs 10,703 workers, a decrease of about 14% from the number disclosed before the 2024 union elections, marking Tesla's only production base in Europe [1] - This round of layoffs is part of Elon Musk's global workforce reduction plan aimed at cutting over 10% of employees to enhance efficiency and control costs, a strategy Musk established back in May 2018 [1] Group 2 - Tesla is shifting its strategic focus from rapid expansion to business integration by 2025, emphasizing cost control, factory efficiency, and cash preservation due to declining profit margins from aggressive price cuts and weak demand [2] - The transition occurs against a backdrop of slowing growth in the European electric vehicle market, where manufacturers face increased competition and cautious consumer spending after years of rapid growth [2] - Despite the loss of growth momentum in traditional automotive business, Tesla's stock has shown relative resilience as investors focus on the company's long-term goals in robotaxi services, autonomous driving software, and artificial intelligence, which are seen as potential high-margin growth engines [2]