技术驱动，制度护航：抖音发布2025直播治理白皮书，违规曝光量减少37%

Core Insights - The article highlights the increasing importance of live streaming in promoting flexible employment and enriching cultural supply, while also emphasizing the industry's transition into a regulated and orderly development phase through governance strategies outlined in Douyin's "2025 Douyin Live Governance White Paper" [1] Group 1: Governance Strategies - Douyin has established a comprehensive "ecological governance" system that integrates innovative mechanisms and advanced technologies, focusing on prevention, intervention, and post-event tracing [3] - The introduction of the "Anchor Health Score" mechanism has led to a 60% increase in the number of covered anchors, driving positive ecological development [4] - AI models have improved the efficiency of handling violations by 31%, resulting in the indefinite suspension of 370,000 accounts for violations throughout the year [3][6] Group 2: Management Mechanisms - The "Anchor Health Score" is a dynamic scoring system based on daily live streaming behavior, with over 90,000 anchors achieving quality or professional certification [4] - More than 470,000 anchors faced penalties for inducing rewards, with 130,000 restricted from cashing out earnings, and 18,000 accounts permanently losing live streaming privileges [4] - By the end of 2025, reports of consumption violations decreased by 47.4% compared to the beginning of the year [4] Group 3: Special Content Governance - Douyin evaluates new forms of violations, such as "vulgar group broadcasts," across five dimensions, with corresponding penalties for the associated guilds [6] - The platform has achieved over 90% accuracy in identifying violations through a multi-modal analysis system, with 352,000 accounts penalized for "vulgar soft pornography" violations [6][8] - A total of 203 individuals involved in illegal activities were apprehended, and 39 criminal groups were dismantled in 2025 [7][8] Group 4: Minor Protection Measures - Douyin has implemented strict measures to protect minors, including prohibiting those under 16 from live streaming and requiring parental consent for those aged 16 to 18 [6] - The platform has successfully assisted 90,000 families with refunds related to minor users and imposed restrictions on 92,000 accounts involved in minor-related transactions [7] - A dedicated service team has been established to ensure refunds are processed within 24 hours for verified minor transactions [6][7] Group 5: Industry Outlook - Experts believe that the live streaming industry has entered a phase of high-quality development, necessitating a collaborative governance model involving multiple stakeholders [8] - Douyin aims to continuously iterate its governance strategies and technological capabilities to address challenges and ensure the sustainable development of the live streaming industry [8]