华为折叠屏国内份额超70%，坐等苹果入局

Core Insights - The Chinese foldable smartphone market is projected to see a shipment of approximately 10.01 million units in 2025, reflecting a year-on-year growth of 9.2%, contrasting with a slight decline of 0.6% in the overall smartphone market [1] - Huawei leads the market with a significant share of 71.8%, while other brands like Honor, Vivo, and OPPO have much smaller shares, indicating Huawei's dominant position [1][3] - Despite the emergence of competitive products from other manufacturers, Huawei's comprehensive product lineup and brand strength have solidified its market leadership [4][6] Market Dynamics - The foldable smartphone segment has reached a bottleneck since 2019, with manufacturers struggling to drive sales through hardware improvements alone, leading to a decline in the overall market in Q4 of the previous year [3][4] - Brand strength is increasingly influencing consumer preferences in the high-end market, with Huawei's focus on balanced capabilities and innovative designs contributing to its market share growth of over 20 percentage points in 2025 [4] - The foldable smartphone market still represents only 3.5% of total smartphone shipments in China, prompting some manufacturers to reconsider their strategies in this niche segment [4][6] Technological Innovations - Manufacturers are exploring soft-hard collaboration as a breakthrough direction, with Huawei's MateX7 focusing on AI integration rather than just hardware enhancements [6] - Other brands like OPPO and Vivo are also attempting to bridge compatibility with Apple ecosystems, indicating a trend towards cross-platform functionality [6] Future Outlook - The anticipated entry of Apple's foldable smartphone, expected to be released in the fall of 2026, is generating significant market interest, particularly regarding its potential to enhance hardware and software integration [7][8] - The overall smartphone market in China may face challenges in 2026 due to rising storage costs, which could lead to a noticeable decline in shipments [8]