Core Insights - The launch of a new dried apple product by Dongfang Zhenxuan has been highly successful, with 25,000 bags sold out on the first day and a significant number of pre-orders by the end of January [2] - The company aims to become the best agricultural products and daily necessities company in China, as stated by its founder Yu Minhong [3] - The e-commerce community acts as a crucial engine for product co-creation, enhancing customer engagement and product development [4] Product Development and Community Engagement - Self-operated products are a core growth driver for Dongfang Zhenxuan, contributing approximately 44% to the total GMV for the fiscal year 2025, with a significant increase in the number of self-operated products from 488 to 732 [5] - The community within the app serves as a foundation for product development and quality control, allowing users to share experiences and suggestions, which are actively monitored by product managers [6] - User feedback is rapidly integrated into product development, with the turnaround time for new product ideas being as short as two to three months [8] Feedback Mechanism and User Interaction - The company emphasizes a structured approach to distinguishing genuine user needs from superficial ones, involving detailed market research and validation processes [9] - A robust feedback mechanism ensures that every user suggestion is acknowledged and addressed, fostering a sense of participation in product design [9] - Product managers and designers regularly engage with the community to gather insights on product features, categories, and packaging, with a commitment to respond within 18 hours [9][10] User Experience and Adaptability - The community also serves as a hub for addressing user experience issues, with quick adjustments made to existing products based on feedback [10] - The company is proactive in communicating with users about product quality issues, such as variations in agricultural products due to weather conditions [11] - Future developments include features that allow users to vote on live broadcast topics and participate in packaging design, further enhancing community involvement [11]
日售2.5万袋苹果干，俞敏洪种了片试验田