LI AUTO(US:LI) 3 6 Ke·2026-01-22 10:08Core Viewpoint - Li Auto has established its strategic focus for 2026, aiming to regain its leading position in the range-extended vehicle segment [1] Group 1: Product Strategy - The company has issued a strict internal directive that its self-developed smart driving chip M100 must debut in the L9 model to ensure successful implementation [2] - The new L9 model is expected to feature significant enhancements, including a revamped exterior and interior design, with an anticipated increase in vehicle dimensions [4] - The L9 will incorporate a large front display and improved software interactivity, alongside a battery pack exceeding 70 kWh, aiming for a pure electric range of over 400 km, a notable increase from the current 280 km [5][6] Group 2: Market Performance - In 2024, Li Auto was the top seller among new energy vehicle manufacturers, with cumulative deliveries of 500,500 units, reflecting a year-on-year growth of 33.1% [8] - However, in 2025, sales dropped to 406,300 units, marking an 18.81% decline, leading to a shift from profitability to losses [9][10] - In Q3 2025, Li Auto reported revenues of 27.4 billion yuan, a 36.2% year-on-year decrease, with a net loss of 624 million yuan [11] Group 3: Competitive Landscape - The decline in sales is attributed to Li Auto's struggle to establish itself in the range-extended segment while facing strong competition from rivals like Tesla and others in the pure electric market [13][15] - The competitive landscape has intensified, with more manufacturers entering the range-extended segment, leading to increased pressure on Li Auto [13][15] - The company aims to reclaim its position in the market by reallocating resources to the L9 model, signaling a renewed focus on range-extended vehicles [15][16] Group 4: Industry Trends - The range-extended vehicle segment has seen explosive growth over the past four years, with market size reaching 1.075 million units in 2024, but has faced a downturn in 2025, with only a 2.1% year-on-year increase in sales [18][19] - As of October 2025, sales of range-extended vehicles have declined by 11.6% year-on-year, with market share dropping to 8.57% [20] - The future of range-extended vehicles is uncertain, as advancements in pure electric battery technology continue to improve range and charging speed [21][31]