茅台错了! 把“昴”写少了一“丿”变成了“昂”

Core Viewpoint - The recent printing error on the packaging of the 53% vol 500ml Guizhou Moutai liquor (Year of the Horse edition) has sparked discussions among consumers and social media users, raising questions about the company's quality control and marketing strategies [1][3][5]. Group 1: Error Details - The packaging of the Year of the Horse Moutai liquor incorrectly printed the character "昴" as "昂," which has been confirmed by consumers who purchased the product [1][3]. - This error has been noted on all external boxes of the product, indicating a widespread issue [3][7]. Group 2: Consumer Reactions - Some consumers have speculated that the error reflects a hasty approach by Guizhou Moutai, suggesting it may indicate a lack of attention to detail [5][9]. - Others have humorously compared the situation to misprinted stamps, which can sometimes increase in value, questioning whether the error could be a marketing tactic [5][9]. Group 3: Product Background - The 53% vol 500ml Guizhou Moutai liquor (Year of the Horse edition) is designed around the theme "Star Guardian, Dragon Horse Spirit," integrating traditional Chinese astrology with cultural elements related to the Year of the Horse [5][9]. - The product aims to combine the cultural collectible aspect of Moutai's zodiac liquor series with a representation of the Eastern cosmology concept of "harmony between heaven and humanity" through its star imagery [5][9].

茅台错了! 把“昴”写少了一“丿”变成了“昂” - Reportify