Core Insights - The company, Xiaobuxiang Group, is entering the steak market with a new sub-brand "Xiaoniupai," set to open its first store on February 6 in Beijing's Changping Longde Plaza [1] - "Xiaoniupai" targets a customer base with an average spending of around 100 yuan, offering high-quality affordable steaks along with 158 complimentary side dishes, including appetizers, hot dishes, and desserts, while incorporating regional specialties for a differentiated experience [1] - The founder and chairman, He Guangqi, emphasized that "Xiaoniupai" is a key initiative in the company's multi-brand and diversified development strategy, aiming to leverage its strong supply chain to provide competitive ingredients and make high-quality steaks more accessible [1] Market Context - The steak restaurant market has seen challenges, with many establishments struggling to scale due to high average prices that limit customer reach, while lower-priced options often lack profitability and quality assurance [1] - He Guangqi believes that the combination of nearly 30 years of experience in beef and lamb supply will enable the company to control both the quality and cost of ingredients, thereby strengthening and expanding its steak business [1]
瞄准平价牛排赛道 呷哺呷哺集团新品牌“呷牛排”首店将亮相北京