GONGNIU(SH:603195) Sou Hu Cai Jing·2026-01-22 16:22Core Viewpoint - The article highlights the deceptive advertising practice of using prominent claims while burying critical limitations in small print, which misleads consumers and has drawn regulatory scrutiny [1][2][10]. Group 1: Advertising Practices - The "big letters attract attention, small letters disclaim" strategy is prevalent across various consumer sectors, including digital, financial, food, and beauty products [1][10]. - In the personal care sector, products like a hand sanitizer claim to "effectively inhibit 99.9% of bacteria," but the fine print specifies that this is under laboratory conditions against a specific strain [2][4]. - Similar tactics are observed in electronics, where a sports camera advertises "200 minutes of battery life," but the conditions for this claim are hidden in small print [4][8]. Group 2: Legal and Regulatory Context - Legal experts argue that such advertising practices may violate consumer protection laws by failing to provide "true and comprehensive" information [4][11]. - The market regulatory authority has begun addressing these misleading practices, emphasizing that advertising must present information clearly and accurately [10][15]. - New guidelines have been proposed to ensure that font size and color do not obscure critical product information, aiming to reduce consumer confusion and false advertising risks [15][16]. Group 3: Industry Implications - The prevalence of misleading advertising can distort competition, erode consumer trust, and increase compliance costs for businesses [12][13]. - Experts suggest that the focus on attention-grabbing marketing tactics detracts from genuine product quality and brand integrity [13][14]. - The rise of such practices has prompted calls for stricter regulations and better enforcement to protect consumer rights and ensure fair competition [16].