谷歌微软的天使投资人押注，这家GEO公司用模型记忆提升AI可见性丨涌现新项目

Core Insights - geoSurge is a startup focused on Generative Engine Optimization (GEO), utilizing "model internal memory + RAG (Retrieval-Augmented Generation)" to provide GEO services, headquartered in London and founded in April 2025 [1] - The company has completed Pre-Seed funding supported by European venture capital firm Passion Capital and American venture fund Tuesday Capital, with angel investors from companies like Google DeepMind and Microsoft AI [1] Team Overview - CEO Francisco Vigo has 12 years of experience in business data analysis and previously served as Chief Data Scientist at fintech unicorn Zilch [2] - CTO Jons Mostovojs is an expert in machine learning and systems engineering, focusing on model training and infrastructure [4] - APAC Head Zoe Li is a former early-stage AI/DeepTech venture capitalist in Europe [4] Product Offerings - geoSurge's products include three main components: 1. MEASURE: Monitors a brand's current ranking in major AI systems like ChatGPT, tracking mentions, frequency, and consistency across time and markets [5] 2. EXPLORE: Helps clients understand the reasons behind their performance and provides optimization directions by analyzing model behavior and probability distributions [6] 3. BOOST: Enhances brand visibility in AI through corpus engineering, optimizing the model's information set to ensure accurate recognition and recall of brand information [10] Market Context - In September 2025, OpenAI's research indicated that 49% of ChatGPT usage is for inquiries, with about 70% of consumers using it for non-work-related purposes, highlighting the importance of AI-generated content for businesses [12] - GEO is fundamentally more complex than SEO, as it involves understanding AI systems' training and data collection processes, which are often opaque [16] Challenges and Opportunities - Brands face the risk of "disappearing" from AI recognition due to unstable memory and model updates, which can alter associations and recommendations [17] - Many GEO solutions focus on measurement and monitoring, but geoSurge emphasizes enhancing model memory for long-term visibility [17] - The company aims to combine GEO and traditional SEO strategies to optimize brand exposure effectively [18] Industry Trends - GEO was recognized as one of the top AI buzzwords in 2025 by MIT Technology Review, indicating a paradigm shift in branding and marketing [19] - The GEO market is still in its early stages, with various companies adopting different approaches, but geoSurge stands out by focusing on optimizing model memory for stable brand recognition [19] Performance Metrics - Key performance indicators for GEO effectiveness include real click-through rates from LLMs and the frequency of AI crawler activities, which are closely linked to a brand's inclusion in model training datasets [20]