家电行业再掀“口水战”：公牛集团索赔420万、家的电器反诉“不正当竞争”

Core Viewpoint - The ongoing dispute between Bull Group and Jia's Electric over advertising claims has escalated, highlighting competitive tensions in the home appliance industry [2][4][12] Group 1: Dispute Details - The conflict began with Jia's Electric questioning Bull Group's advertising claim that "7 out of 10 Chinese households use Bull," alleging misleading representation [5][6] - Jia's Electric has filed a lawsuit against Bull Group, claiming the latter's advertising constitutes unfair competition and false advertising [4][8] - Bull Group has responded with a lawsuit for commercial defamation and unfair competition, seeking compensation of 4.2 million yuan [6][8] Group 2: Industry Context - The home appliance industry is experiencing intensified competition, with companies increasingly resorting to aggressive marketing tactics [12] - The decline in new housing sales, with a reported 8.7% decrease in sales area and a 12.6% drop in sales revenue, is contributing to heightened competition among industry players [13] - Bull Group reported a revenue decline of 3.22% year-on-year for the first three quarters of 2025, with net profit down 8.72% [13]