福布斯中国研享行｜益海嘉里金龙鱼：以“安全金字塔”筑牢国民餐桌，以东方智慧连接世界

Core Insights - Yihai Kerry's Golden Dragon Fish is redefining the global grain and oil industry with a unique growth path and industry philosophy, transitioning from "importing Western standards" to "defining Chinese standards" and "exporting Eastern wisdom" [1] - The company has established a deep-rooted presence in over 50 countries, leveraging its parent company, Wilmar International, to create a comprehensive agricultural network [1] Group 1: Long-term Commitment and Localization - Golden Dragon Fish's narrative is rooted in a patriotic sentiment, initiated by overseas Chinese who aimed to support China's modernization by introducing capital and advanced grain processing technology [2][5] - The company has adopted a "deep localization" strategy, with a management team primarily composed of local Chinese elites, ensuring decisions align with local market needs while maintaining a global perspective [5][7] - The commitment to localization is further demonstrated through significant investments, totaling nearly 100 billion yuan, establishing over 80 production bases across China [8] Group 2: Food Safety and Management Systems - Golden Dragon Fish has developed a self-driven management system known as the "Safety Pyramid," which aims to exceed international standards in food safety [10][12] - The company has implemented a rigorous quality management framework that integrates various global standards, ensuring compliance and continuous improvement [12][13] - The effectiveness of this system is evidenced by its ability to control harmful substances in edible oils below the strictest EU standards, showcasing its technological capabilities [10][15] Group 3: Innovation and Circular Economy - The company is redefining agricultural value through innovative practices, particularly in the "circular economy," which emphasizes maximizing the use of agricultural products [16][18] - Golden Dragon Fish's rice circular economy model exemplifies this approach, transforming by-products into valuable resources, such as using rice husks for energy and producing high-performance materials from ash [18][21] - The implementation of a six-step fresh rice control technology aims to minimize food loss and enhance product quality, aligning with national goals for food conservation [21][23] Group 4: Integration of Eastern Wisdom and Modern Technology - Golden Dragon Fish is merging traditional Eastern dietary wisdom with modern food technology, addressing global challenges in health and nutrition [24][26] - The company is expanding its product offerings to include health-oriented foods, leveraging its large-scale processing capabilities to ensure affordability and accessibility [26] - The upcoming launch of the "Golden Dragon Fish Fengyitang" health brand reflects its strategic shift towards leading in nutrition and health [26] Group 5: Global Responsibility and Sustainable Development - The company's evolution from "investing in China" to "contributing to the world" highlights its commitment to global agricultural and food industry development [27][28] - Golden Dragon Fish has received international recognition for its sustainability efforts, ranking first among Chinese food companies in the S&P Global Sustainability Yearbook 2025 [28] - The company's ESG practices demonstrate a commitment to sustainable development, maintaining a leading position in the industry [28]