马年生肖茅台“错版”包装更换方案出炉，3月起自营门店可更换

Core Viewpoint - The company has acknowledged a packaging error on the 53-degree 500ml Guizhou Moutai liquor (Year of the Horse) and has implemented corrective measures, including a replacement service and a tool for consumers to rectify the error themselves [1][2]. Group 1: Error Acknowledgment and Correction - The packaging error involved the character "昴" (mǎo) being incorrectly written as "昂" and was confirmed by the company after consumer feedback [1]. - The company has corrected the packaging and plans to resume production of the product by January 23, 2026, following a thorough review of the systemic issues that led to the error [1][2]. Group 2: After-Sales Solutions - The after-sales solution includes a replacement service available until December 31, 2026, at all Moutai self-operated stores, where consumers can exchange the original product for the corrected version [2]. - A "pen tool" is being developed to allow consumers to fix the error themselves, with the design process ongoing and expected to take time to ensure usability and aesthetic appeal [2]. Group 3: Market Response and Pricing - The secondary market has seen listings for the misprinted Year of the Horse Moutai at prices ranging from 2,200 to 3,800 yuan per bottle, significantly above the original price of 1,899 yuan [2]. - The wholesale reference price for the corrected version remains stable at 2,180 yuan per bottle, indicating no immediate price fluctuations in the wholesale market [2].