KWEICHOW MOUTAI(SH:600519) Xin Jing Bao·2026-01-24 01:56Core Viewpoint - The company has acknowledged a packaging error on the 53-degree 500ml Guizhou Moutai liquor (Bingwu Year) classic edition, where the character "昴" (mǎo) was incorrectly written as "昂". The company has implemented corrective measures and a customer service plan to address the issue [1][2]. Group 1: Error Acknowledgment and Correction - The company confirmed the packaging error after consumer feedback and has taken steps to rectify the mistake, including modifying the packaging and resuming production by January 23, 2026 [1]. - A comprehensive review of the systemic issues behind the error has been conducted, with plans for process optimization and management improvement [1]. Group 2: Customer Service and Replacement Plan - The company will offer a replacement service for the incorrect packaging until December 31, 2026, allowing consumers to exchange their products at Moutai's self-operated stores [2]. - A "pen tool" for correcting the error is being developed, with initial designs in place, although further refinement and testing are required before release [2]. Group 3: Market Response and Pricing - The secondary market has seen listings for the misprinted Moutai classic edition priced between 2,200 to 3,888 yuan per bottle, significantly above the original price of 1,899 yuan [2]. - The wholesale reference price for the classic edition remains stable at 2,180 yuan per bottle, indicating no immediate price fluctuations despite the error [2].