BABA(US:BABA) Sou Hu Cai Jing·2026-01-24 12:49Core Insights - The article discusses the challenges and advancements in SEO practices, particularly focusing on Alibaba's innovative use of AI and deep learning to enhance content quality and search engine rankings [3][4][10]. Group 1: SEO Challenges and Responses - Alibaba faced a significant drop in SEO traffic due to a technical error that blocked search engine crawlers, highlighting the critical nature of maintaining SEO health [1]. - The traditional SEO practices, such as keyword research and website structure, are no longer sufficient; the focus has shifted to creating valuable content that meets user needs [4][9]. - Many companies struggle with producing high-quality, relevant content due to resource constraints, which can hinder their SEO efforts [9][12]. Group 2: Innovations in SEO - Alibaba employs deep reinforcement learning to extract valuable product descriptions from vast amounts of data, enhancing the quality of content for better search rankings [3][4]. - The article emphasizes the importance of content value over technical SEO tactics, suggesting that companies should focus on what unique value their pages provide to users [4][13]. - Tools like Youcaiyun are emerging to help smaller businesses automate content generation and optimization, allowing them to compete more effectively in the SEO landscape [10][12]. Group 3: Future of SEO - The future of SEO is seen as a combination of human strategic thinking and AI execution efficiency, where companies can leverage advanced tools to enhance their content strategies [13][14]. - The article concludes that companies need to rethink their approach to SEO, moving from reactive measures to proactive strategies that build stronger content foundations [14].