iPhone Air直降2000元参加国补

Group 1 - The core focus of the news is the significant price reduction of the iPhone Air on the Taobao platform, with a discount of 2000 yuan, bringing the price of the 256GB version down to 5999 yuan, and with additional subsidies, the final price can be as low as 5499 yuan [1][3] - The promotional activity is set to officially start on January 25, with a limited supply of 13,000 units available [1] - Following the announcement of the promotion, JD.com also launched a similar discount for the iPhone Air, indicating competitive pricing strategies in the market [3] Group 2 - The iPhone Air, released only three months ago, has seen a price drop of 2500 yuan, marking the fastest and largest price reduction for a new Apple device [3] - Market analysts suggest that the rapid promotion may be due to lower-than-expected sales, as the device has faced criticism for its hardware limitations, including battery life and camera specifications [3][5] - The iPhone Air's sales performance is notably weak compared to the iPhone 17 series, which has been well-received in the market, leading to speculation about potential production cuts for the iPhone Air [5][6] Group 3 - The iPhone Air's pricing strategy now aligns closely with the standard iPhone 17 256GB version, which may attract more consumers to consider the iPhone Air despite its perceived lower value [6] - The overall smartphone market in China has seen a slight decline in shipments, with Apple maintaining a leading market share of 21.8% and a year-on-year increase in shipments [5][6] - Other brands, such as Samsung, are also experiencing challenges with their ultra-thin devices, indicating a broader trend in the market regarding consumer preferences for device features and performance [7]