马年生肖茅台“错版”包装3月起自营门店可更换

Core Viewpoint - The company has announced a solution for the packaging error of the 53-degree 500ml Guizhou Moutai liquor (Year of the Horse), allowing consumers to exchange the incorrect packaging starting from March 2026 [2][3]. Group 1: Packaging Error and Correction - The packaging of the 53-degree 500ml Guizhou Moutai liquor was found to have a typo, where "昴" (mǎo) was incorrectly written as "昂" [2]. - The company confirmed the error on January 22 and has since corrected the packaging, with production set to resume on January 23, 2026 [2][3]. - A comprehensive review of the systemic issues behind the error has been conducted, aiming to optimize processes and improve management [2]. Group 2: After-Sales Service and Consumer Options - The after-sales solution includes a replacement service available until December 31, 2026, at all Moutai self-operated stores [3]. - Consumers can exchange the original product and receipt for the corrected version or receive a new inner box starting from March 2026 [3]. - The company is also developing a "pen tool" to allow consumers to correct the typo themselves, with further design and testing underway [3]. Group 3: Market Response and Pricing - The secondary market has seen listings for the incorrect version of the Moutai liquor priced between 2200 to 3800 yuan per bottle, significantly above the original price of 1899 yuan [3]. - The wholesale reference price for the Year of the Horse classic version remains stable at 2180 yuan per bottle [3].