Midea Group(SZ:000333) Sou Hu Cai Jing·2026-01-25 17:43Core Insights - The event "Hanyang New Year Flavor · Midea New Home" was held from January 23 to 25, 2023, in Hanyang District, Wuhan, attracting nearly 10,000 participants and generating sales of approximately 3,000 smart appliances, amounting to nearly 30 million yuan [1][5]. Group 1: Event Overview - The event was a collaboration between the Hanyang District Business Bureau and Midea Group, utilizing a dual subsidy model of "government + enterprise" to stimulate consumer spending [1][3]. - The event featured immersive experiences, including the "Smart Life New Year Experience Hall," "Warm Winter Interactive Experience Zone," and "Trendy New Year Music Festival," enhancing consumer engagement and breaking traditional appliance sales models [3][5]. Group 2: Economic Impact - The event not only boosted smart appliance sales but also stimulated surrounding sectors, generating an additional 3 million yuan in restaurant and retail consumption, demonstrating significant consumer and business synergy [5][7]. - The dual subsidy approach allowed consumers to benefit from both national and local incentives, effectively lowering the barriers to upgrading to smart home technology [3][6]. Group 3: Future Implications - Officials indicated plans to continue such collaborative consumer promotion activities to maintain market vitality and support consumer spending [6][7]. - Industry leaders emphasized the event as a replicable model for promoting green and smart transformation in the appliance sector, focusing on user experience and integrating policy incentives with market forces [6][7].