YYTM(SH:600655) Sou Hu Cai Jing·2026-01-26 02:20Core Viewpoint - Yuyuan Group (豫园股份) is facing its first annual loss in 34 years since its listing in 1992, with a projected negative net profit for 2025, indicating a significant decline in profitability and operational challenges across its core businesses [2][3]. Group 1: Financial Performance - The company reported a loss of 488 million yuan in the first three quarters of 2025, with a non-recurring net profit loss expanding to 953 million yuan, and a revenue decline of 21.3% [2]. - Net profit has drastically decreased from 3.769 billion yuan in 2021 to 125 million yuan in 2024, leading to a complete deficit in 2025 [2]. Group 2: Business Segment Challenges - The jewelry segment, historically a stable profit source, saw a revenue decline of 31.86% in 2025, attributed to fluctuating international gold prices and a failure to adapt to changing consumer preferences [3]. - The restaurant segment, including the well-known "Nanxiang Steamed Bun," experienced a revenue drop of 30.06%, significantly exceeding the industry average decline, due to weak chain operation capabilities [4]. - The cosmetics and resort businesses also faced setbacks, with overseas cosmetics revenue down 18.67% due to supply chain disruptions, and the sale of a Japanese resort indicating a contraction in international high-end tourism [4]. Group 3: Asset Disposal Strategy - Since 2022, the company has engaged in a series of asset sales to raise cash, including selling stakes in Jinhuijiu, Taikang Insurance, and other assets, totaling over 10 billion yuan [5][7]. - Despite raising over 10 billion yuan through asset disposals, the strategy has not addressed the underlying issues of declining core business performance [7]. Group 4: Management and Governance Issues - The company has seen over 10 senior executives leave since 2024, including key positions such as the rotating president and CFO, highlighting governance challenges [8]. - The major shareholder, Fosun Group, has reduced its stake from 70.8% to 68.17% between September 2022 and April 2024, raising concerns about the shareholder's commitment [9]. Group 5: Strategic Misalignment - The company's "Oriental Lifestyle Aesthetics" strategy, aimed at integrating various business lines, has struggled to create a cohesive consumer experience, leading to a disconnect between branding and actual consumer behavior [10]. - In a market where consumer spending is shifting towards practicality and value, the company's focus on cultural and aesthetic branding without tangible benefits risks alienating potential customers [10][11].