TENCENT(HK:00700) Sou Hu Cai Jing·2026-01-26 07:20Group 1 - Tencent's chairman Ma Huateng announced a cash giveaway of 1 billion yuan during the Spring Festival through the Yuanbao app, aiming to replicate the success of the WeChat red envelope campaign from years past [1][3] - The Yuanbao app will launch the Spring Festival activity on February 1, allowing users to receive cash red envelopes, with individual amounts reaching up to 10,000 yuan [1] - The concept of cash giveaways for user acquisition and brand promotion was pioneered by Tencent in 2015, when it distributed 500 million yuan during the CCTV Spring Festival Gala, successfully binding 200 million bank cards and significantly increasing WeChat Pay's user base [3] Group 2 - The scale of cash giveaways in the internet industry peaked in 2021, with total red envelope distributions exceeding 18 billion yuan across various platforms, including Douyin, Kuaishou, Baidu, and Alipay [3] - Since then, the scale of cash giveaways has gradually decreased, with total red envelope amounts around 5 billion yuan in 2023 and 2024, and an estimated 3.4 billion yuan for the Spring Festival in 2025, indicating a significant reduction compared to previous years [3] - The potential for Tencent to recreate the past success of cash giveaways in 2026 remains uncertain and will be closely observed [4]