Core Viewpoint - Mixue Ice City has achieved a significant victory in its intellectual property rights enforcement action in Hong Kong, with the High Court ruling against six companies for trademark infringement [2][4]. Group 1: Legal Proceedings - The Hong Kong High Court ruled on December 19, 2025, that six companies were found to have committed trademark infringement against Mixue Group [2]. - The court ordered the defendants to cease using names that include "Mixue Ice City" and to bear the legal costs of the case [2][4]. - The six infringing companies are registered in Hong Kong and exhibit characteristics typical of "shadow companies," including similar names and shared addresses with their company secretaries [3]. Group 2: Trademark and Brand Recognition - Mixue Group has been operating under the "Mixue Ice City" brand since 1999 and registered the trademark in mainland China in 2009 [2][3]. - The company has established a high level of consumer recognition for its brand, which includes various designs and combinations of the "Mixue" trademark [3]. - The defendants' use of similar names was intended to mislead the public into believing there was a connection with Mixue Group, constituting trademark infringement [3][4]. Group 3: Court Findings - The presiding judge confirmed that Mixue Group has demonstrated significant goodwill and reputation associated with the "Mixue Ice City" and "Mixue" trademarks [4]. - The court found that the defendants' actions could lead the public to mistakenly associate their businesses with Mixue Group, resulting in potential losses for the plaintiff [4].
这6家“蜜雪冰城”，都是假的！