ZLC(SH:600818) Ge Long Hui·2026-01-27 14:35Core Viewpoint - The company, Zhonglu Co., Ltd. (600818.SH), is expected to report a net loss attributable to shareholders of the parent company ranging from -73.22 million to -36.61 million yuan for the fiscal year 2025, indicating a challenging financial outlook [1] Financial Performance - The projected net profit after deducting non-recurring gains and losses for 2025 is estimated to be between -71.80 million and -35.90 million yuan [1] - The company is facing a decline in gross profit from traditional business operations year-on-year, alongside increased brand marketing and promotion expenses, which negatively impact performance [1] Strategic Initiatives - The company is focusing on product iteration and upgrading while accelerating its global expansion efforts [1] - An external investment of 120 million yuan has been secured for the trendy electric brand "FOREVERBLU," with its production base in Yancheng, Jiangsu, now operational [1] - The company has completed an equity investment in the bicycle brand FactorBikesPtyLtd and established its distribution channels in mainland China [1] Cost Management and Supply Chain - To enhance supply chain efficiency and reduce costs, the company has initiated the construction of a new carbon fiber frame production line [1] - Investments in equity, distribution channels, and production capabilities are expected to exert short-term pressure on profits due to increased expenses related to intermediary services, personnel, marketing, and facility construction [1] - The ongoing updates and expansions in production lines and workforce are anticipated to lay a solid foundation for long-term cost advantages and supply chain autonomy [1]