拉芳家化:预计2025年全年净亏损2500万元—3200万元

Core Viewpoint - Lafang Jiahua has announced an annual performance forecast indicating a projected net loss attributable to shareholders of the listed company ranging from -25 million to -32 million yuan for 2025, with a net profit excluding non-recurring gains and losses expected to be between -34 million and -41 million yuan [1] Group 1: Industry Overview - The domestic daily chemical industry is facing intensified competition, weak market demand, and a worsening "industry involution" environment, leading to overall growth pressure [1] - The company's main product sales remain stable compared to the previous year, but the main business revenue has declined due to market price competition and channel structure adjustments [1] Group 2: Company Strategy - The company is committed to a prudent operational strategy, continuing to invest in brand upgrades and market expansion, with brand building and e-commerce promotion expenses increasing year-on-year, resulting in a decline in overall profitability [1] - To address industry challenges, the company plans to further optimize product structure, enhance operational efficiency, strictly control costs, and increase innovation in core categories along with refined channel management to actively respond to market changes and improve operational quality and profitability [1]