阿迪达斯成为今年“苏超”新赞助商

Group 1 - Adidas has officially become the strategic partner for the 2026 Jiangsu City Football League, enhancing its presence in the Chinese football market [1] - The league will also feature sponsorship from Jiangsu Bank and Suhao Holdings, with additional sponsors including Guoyuan V3, Heineken, Hailan Home, Yanghe, Yili, and Kudi Coffee [1] - Adidas will provide financial support and custom-designed kits for the 13 participating teams, integrating advanced sports technology and design concepts to elevate the professional level of the event [1] Group 2 - In Q3 of the previous year, Adidas reported revenue of €947 million in the Greater China region, achieving double-digit growth for four consecutive quarters [2] - For the first three quarters of the previous year, Adidas' global revenue reached €18.735 billion, a 14% year-on-year increase, with Greater China contributing €2.774 billion, up 12% [2] - The year 2026 is anticipated to be significant for global football, with major events like the World Cup and local leagues, indicating Adidas' strategic positioning in the Chinese market [2]