湾里·王府井 WellTown 开业首月客流破 330 万人次

Core Insights - The Bayli Wangfujing WellTown is positioned as the "first cross-border integrated multi-experience cultural, commercial, and tourism complex" in the country, featuring 190,000 square meters of commercial space and over 4,000 parking spaces, effectively attracting millions of visitors from the Beijing-Tianjin-Hebei region within a one-hour travel radius [1] Group 1 - The project centers around an outlet brand matrix, complemented by over 40% of dining and entertainment brands, including unique offerings such as the first city store of Heiming Xiamen cuisine and other regional specialties [1] - In its first month of operation, WellTown recorded over 3 million visitors and sales exceeding 300 million yuan, with peak daily traffic reaching 260,000 visitors and sales surpassing 26 million yuan [3] - During the New Year period, the cumulative visitor count reached 620,000, with sales exceeding 56 million yuan [3]