KWEICHOW MOUTAI(SH:600519) Sou Hu Cai Jing·2026-01-29 06:30Group 1 - The core viewpoint of the news is that the liquor industry, particularly the high-end liquor segment represented by Moutai, is experiencing a significant price increase and positive market sentiment ahead of the Spring Festival marketing activities [3] - As of January 29, Moutai's stock price rose by 8.03%, with related ETFs also showing gains, indicating strong investor interest and confidence in the sector [1] - The wholesale reference prices for various Moutai products have increased, with the 26-year Moutai original box rising by 35 yuan to 1590 yuan per bottle, reflecting a positive trend in pricing [3] Group 2 - CITIC Securities anticipates that the liquor industry will benefit from the upcoming Spring Festival marketing activities, with distributors learning from leading companies' experiences in channel and product reforms [3] - The firm believes that the industry will refocus on market cultivation and consumer education, which will help stimulate sales and alleviate burdens on distributors [3] - Considering the gradual stabilization of sales and the extended holiday period in 2026, CITIC Securities predicts that actual sales during the Spring Festival will remain stable, suggesting a bottoming opportunity for investments in the liquor sector [3]