向内变革强根基 向外拓展开新局：三元股份的高质量发展实践之路

Core Viewpoint - In the context of weak consumer demand and intensified competition, Sanyuan Foods (600429.SH) has initiated a profound self-reform, focusing on high-quality development through strategic product launches and organizational restructuring [1][3]. Group 1: Strategic Restructuring - Sanyuan Foods is undergoing a strategic transformation by simplifying its organizational structure and enhancing brand strategy, aiming to focus on core business areas [4]. - The company has reduced its headquarters departments from 21 to 14, cutting personnel by 46%, and optimized its marketing system by nearly 40% [4]. - The strategic focus is on low-temperature dairy products, with a clear commitment to the Beijing market, moving away from a broad national expansion strategy [5][7]. Group 2: Product Innovation and Market Performance - The launch of the first strategic product, "Beijing Fresh Milk," in September last year, followed by "Beijing Yogurt," has validated the company's strategic focus and improved operational quality [8][10]. - "Beijing Fresh Milk" has successfully captured market share in Beijing's low-temperature milk sector, supported by a robust supply chain and high-quality standards [8][10]. - The second strategic product, "Beijing Yogurt," has received certifications for clean labeling and natural ingredients, further establishing Sanyuan's competitive edge in the market [10][12]. Group 3: Future Growth Strategies - Sanyuan Foods aims to deepen its strategic path of "focusing on Beijing and low-temperature products" through product innovation, channel optimization, and brand enhancement [14][16]. - The company plans to expand its product matrix to include functional low-temperature dairy products targeting specific consumer segments such as children and the elderly [14]. - Brand upgrades will leverage Sanyuan's historical legacy and quality control systems to enhance emotional connections with consumers, aiming to create a new growth curve [16][17].