南极电商：预计2025年亏损2.5亿元-3.2亿元

Core Viewpoint - The company is expected to report a net loss attributable to shareholders for the fiscal year 2025, primarily due to goodwill impairment provisions, which are projected to be between 28 million to 32.634 million yuan [9]. Group 1: Company Performance - The company has achieved a dual-driven model with brand service and self-operated sales, leveraging its brand assets and supply chain resources to provide efficient industrial services [9]. - The self-operated sales model focuses on direct procurement and aims to deliver high-quality products to consumers through multiple online and offline channels [9]. - The company anticipates a significant goodwill impairment due to strategic business adjustments and market changes, particularly affecting its subsidiary, Beijing Internet Technology Co., Ltd., which has faced challenges in profitability [9]. Group 2: Financial Metrics - Historical net profit and non-recurring profit figures indicate a downward trend, with the company reporting a net profit of -11.88 million yuan in 2023, and projections for 2025 suggest continued losses [10]. - Year-on-year growth rates for net profit and non-recurring profit have shown significant declines, with a projected growth rate of -312.04% for 2025 [10]. - The company’s financial metrics, including price-to-earnings (P/E) and price-to-book (P/B) ratios, are affected by its current loss situation, making traditional valuation methods less applicable [13].