Core Insights - Han Shu has announced that its user base has surpassed 100 million, highlighting its quality control system, product cost, positioning, and future development plans [2] - The company maintains a strict quality control system from raw material sourcing to mass production, ensuring consistency and safety in its products [2] - Han Shu's overall product cost rate remains at approximately 25%, which is considered a significant advantage in the industry [3] Quality Control - Han Shu implements rigorous qualification audits for raw material suppliers and requires complete technical reports for each batch of raw materials [2] - The company conducts internal testing for each batch of products to verify the consistency of raw material indicators [2] - Each product batch is assigned a traceable batch number, allowing consumers to track the source and production time of the products [2] Market Performance - Han Shu's parent company, Shanghai Shangmei Cosmetics Co., Ltd., is experiencing explosive growth, with revenue increasing by 56.6% and 62.1% in 2023 and 2024, respectively [4] - The company's net profit attributable to shareholders has surged by 213.5% and 69.4% in the same periods [4] - In the first half of 2025, the company achieved revenue of 4.108 billion yuan, a year-on-year increase of 17.3%, and a net profit of 524 million yuan, up 30.7% [4] Product Strategy - Han Shu's Red Waist套盒 has become a bestseller, priced between 300-400 yuan, offering a combination of multiple products [4] - The brand focuses on high cost-performance ratios, aiming to be recognized as a "five good brand" that emphasizes quality, brand, and value [4] - The company is entering a 3.0 development phase, transitioning from a B2B model to a multi-brand, multi-category approach to serve diverse consumer needs [5] Growth Areas - Han Shu's men's skincare and hair care products are showing high growth potential, with sales of the red bottle shampoo exceeding 100 million yuan and men's essence surpassing 300 million yuan by 2025 [5] - The brand matrix includes multiple brands such as Han Shu, Yi Ye Zi, and Hong Se Xiao Xiang, indicating a broadening of its market presence [5]
韩束披露用户规模突破1亿，下一步打造多品类