代表委员面对面｜张瑜委员：适配白酒消费新场景 做优产品供给

Core Viewpoint - The Guizhou liquor industry needs to transition from "selling products" to "selling lifestyles" to activate new growth momentum for domestic demand in Guizhou [1] Group 1: Industry Growth and Consumer Trends - The Guizhou liquor industry is a significant driver of consumption growth in the province [3] - Current consumer psychology is shifting towards "emphasizing experience, health, and cost-effectiveness" [3] - There is a need to adapt to new consumption scenarios and improve product offerings [3] Group 2: Product Development and Quality Assurance - It is essential to leverage the opportunity of expanding domestic demand by revitalizing non-sauce aroma production capacity [3] - Development of low-alcohol and fruit-flavored herbal innovative liquors is recommended to create a product system that combines sauce aroma with multiple aromas [3] - Implementing full-chain supervision of key production indicators is necessary to ensure quality and build market trust [3] Group 3: Tourism Integration and Cultural Promotion - The integration of liquor and tourism should be deepened by collaborating with well-known local scenic spots to offer unique tasting packages [3] - Developing themed tourism routes centered around liquor can shift tourists' focus from merely "viewing liquor" to "tasting, purchasing, and cultural transmission" [3] Group 4: Innovation and Talent Development - Increasing R&D investment is crucial to foster new growth momentum [3] - Collaboration between liquor companies and universities or medical institutions is needed to improve brewing processes and reduce health risks [3] - There is a call to develop low-concentration, fruit-flavored "light taste" products to cater to the younger demographic [3]