GRANDJOY(SZ:000031) 3 6 Ke·2026-01-30 01:57Core Insights - The commercial market in Northwest China shows steady growth in both customer traffic and sales, indicating resilience and a positive outlook for the industry [2][5][12] Group 1: Business Performance and Brand Insights - In 2025, 68 monitored projects in Northwest China reported stable or increasing customer traffic and sales, with 55.9% of projects achieving slight year-on-year growth [2] - Top-performing restaurant brands include Lanxiangzi (31 times in the top five), Haidilao (25 times), and KFC (16 times), which dominate the market through standardized operations [3] - Leading retail brands such as Huawei (34 times), Chow Tai Fook (25 times), and Xiaomi (19 times) are driving revenue growth, particularly in the digital and jewelry sectors [4] Group 2: Market Structure and Trends - The commercial landscape in Northwest China is shifting towards a focus on existing market optimization rather than new developments, aligning with national trends [5][6] - In 2025, only 19 new commercial projects were launched in Northwest China, with a significant increase in the proportion of projects focused on revitalizing existing spaces [7] - The annual brand replacement rate in the region is between 20-26%, indicating a shift towards enhancing existing commercial functions and customer engagement [8] Group 3: First Store Economy - The introduction of new brands is crucial for revitalizing existing commercial spaces, with 376 new stores opened in Xi'an in 2025, including 3 national first stores and 171 regional first stores [9] - This strategy not only injects vitality into existing projects but also directly contributes to increased customer traffic and sales [9] Group 4: Future Outlook - As the focus of commercial transformation shifts from basic adjustments to deep operational enhancements, businesses will better align with customer needs, fostering continuous economic vitality in the region [12]