回应民生关切，超10万房产经纪人签署行业自律承诺

Core Viewpoint - The integrity and service standards in the real estate market are essential for stable development, ensuring consumer confidence in buying and selling properties [1] Group 1: Industry Regulations and Self-Discipline - Since 2026, various government policies have been introduced to optimize housing provident fund policies, provide home purchase subsidies, and reduce transaction taxes, leading to increased activity in core city real estate markets [1] - The real estate market faces challenges such as false listings and aggressive price negotiations, which undermine consumer trust and affect healthy industry development [2] - The "Three Musts and Six Bans" service commitment initiated by Beike aims to enhance industry self-discipline and establish unified service standards to rebuild market trust [2][7] Group 2: Consumer Expectations and Service Commitments - Consumers' expectations have evolved from merely purchasing a home to seeking assurance and certainty in transactions, highlighting the need for reliable services [4] - Beike has introduced 35 service commitments, including guarantees for real listings and commission refunds, which have benefited consumers significantly, with a total of 58.3 billion yuan in refunds and compensations from 2001 to December 2025 [4] - The platform's ability to implement these commitments varies by city, posing challenges that reflect the value of the service provided [5] Group 3: Industry Transformation and Community Engagement - The real estate industry is transitioning from a focus on "traffic competition" to "service competition," emphasizing consumer safety and trust [7] - Real estate agencies are increasingly taking on roles that extend beyond traditional services, engaging in community governance and support initiatives [7] - A service system based on integrity and professionalism is expected to become a crucial support for consumer confidence in the real estate transaction market [7]