地平线霸榜ADAS市场，高阶全面爆发，2026高阶智驾竞争或迎大变局

Core Insights - The autonomous driving chip market is experiencing a significant concentration of market share among leading players, with Horizon Robotics dominating the ADAS market with a 47.66% share, followed by Mobileye [1] - The high-end autonomous driving computing chip market is set for explosive growth in 2025, with urban NOA vehicle deliveries in China reaching 2.0709 million units, a year-on-year increase of 155.83% [1] Group 1: Market Dynamics - The overall market is showing a "Matthew Effect," where leading players are gaining significant advantages, particularly in the high-level autonomous driving market [1] - Horizon Robotics has secured over 10 partnerships with major automotive brands, further solidifying its market position [1] Group 2: Competitive Landscape - In the urban NOA chip market, the top three players—NVIDIA, Huawei, and Horizon—hold a combined 90% market share, with NVIDIA leading by approximately 26% over Huawei [2] - Horizon Robotics is rapidly increasing its market share in the urban NOA segment, thanks to the mass production of its Journey 6M/6P chips [2] Group 3: Future Outlook - The high-end autonomous driving market is expected to undergo significant changes in 2026, driven by mature end-to-end technology, improved product experiences, and decreasing costs [2] - Companies that adopt an integrated hardware-software approach are likely to gain long-term competitive advantages, as they can leverage synergies between chips, algorithms, systems, and ecosystems [2]