春节假期北京推出460余项新春促消费活动

Group 1 - The Beijing Municipal Bureau of Commerce announced over 460 new spring consumption promotion activities under the theme "Happy Shopping New Year, Colorful Seasons" to enhance the festive consumption atmosphere for citizens and tourists [1] - The activities will include more than 35 family-oriented events across key commercial districts, featuring immersive consumption experiences that blend tradition with modernity [1] - Notable attractions include the Snoopy Ice Adventure at COFCO Xiangyun Town and various themed family parks at locations like Beibingyang Yili Paradise and Wanda Plaza, which incorporate interactive fun and cultural experiences [1] Group 2 - Numerous time-honored brands are participating in an online New Year goods festival, with major players like Shou Nong Group promoting their products through a dedicated JD.com section [2] - Traditional brands such as Quanjude and Wuyutai are launching new spring gift boxes via their online stores [2] - The Bureau will further extend service scenarios by organizing concentrated sales of traditional brands at airports and train stations, allowing customers to easily take home the flavors of Beijing [2]