当EQ元素走进2027款S级，奔驰或开始重写电动化战略

Core Viewpoint - The 2027 Mercedes-Benz S-Class represents a significant shift in the company's strategy, moving back to a core model-centric approach that integrates both traditional fuel and hybrid technologies, rather than solely focusing on electric vehicles [2][12]. Group 1: Product Strategy - The new S-Class is not merely a mid-cycle facelift but a clear signal of Mercedes-Benz's return to a balanced product strategy after the aggressive expansion of its EQ electric vehicle sub-brand [2][12]. - The 2027 S-Class will not directly replace any EQ models, maintaining its identity as a traditional flagship primarily powered by gasoline and plug-in hybrid systems [2][10]. Group 2: Design and Technology - The exterior design of the new S-Class enhances the presence of lighting as a design language, incorporating features like more recognizable daytime running lights and illuminated grilles, which were previously characteristics of EQ models [5][7]. - The interior integrates multiple screens into a cohesive system, emphasizing a continuous flow of information and user interaction, aligning with the "cockpit as a system" concept explored in EQ models [5][7]. Group 3: Market Positioning - The S-Class retains its traditional luxury sedan characteristics while incorporating advanced features from EQ models, ensuring it does not sacrifice its established visual authority for technological appeal [9][10]. - The powertrain options for the 2027 S-Class will include six-cylinder, V8, and plug-in hybrid variants, indicating a commitment to traditional power sources alongside future electric models [9][10]. Group 4: Strategic Implications - The shift in strategy suggests that the EQ sub-brand may be phased out, as consumer preference leans towards established models like the S-Class, E-Class, and C-Class, rather than newer electric sub-brands [12]. - The significance of the 2027 S-Class lies in its ability to integrate cutting-edge technology into a well-recognized model, reinforcing the idea that flagship vehicles should embody the latest advancements without being relegated to a separate electric identity [12].