深耕长期价值！洋河 “蓄力稳盘” 筑三重护城河

Core Viewpoint - The upcoming Spring Festival marks a peak consumption season for the liquor market, with Yanghe adopting a unique strategy of "internal accumulation and external stability" to strengthen its core competitiveness for high-quality growth by 2026 [1] Group 1: Product Strategy - Yanghe's long-term growth is supported by a tiered product matrix that targets various price segments, allowing for collaborative growth while solidifying its market base and exploring new growth areas [2] - The Dream Blue M6+ in the mid-to-high-end market employs a "controlled volume and price maintenance" strategy, achieving a terminal sales rate of 72%, indicating solid market acceptance without relying solely on inventory pressure [2] - The Seventh Generation Sea Blue has upgraded its quality by utilizing a blend of three-year base liquor and five-year aged liquor, achieving recognition as a "billion-dollar product with annual sales of one million bottles" and reinforcing its position as the "national reunion liquor" [4] Group 2: Market Expansion - The high-end light bottle liquor priced at 59 yuan has gained traction in the mass consumer market, becoming the industry's first certified light bottle liquor with "real years," and has established a broad user base due to its strong market performance [6] - Yanghe's product structure resembles a "pyramid," effectively covering all price ranges and forming a robust strategic layout that includes top-tier, mid-tier, and mass-market products [8] Group 3: Channel Operations - Yanghe's long-term development relies on a refined and efficient channel operation system, focusing on "inventory reduction, enhancing momentum, and stabilizing prices" to solidify its market foundation [9] - The company emphasizes deepening its presence in its home market of Jiangsu while targeting surrounding markets, ensuring resource concentration and organizational focus [10] - Yanghe has invested nearly 4 billion yuan in base liquor capacity since 2011, establishing six production bases and over 70,000 premium cellar pits, with a total base liquor storage capacity of 1 million tons, thereby reinforcing its quality foundation [10]