Toyota(US:TM) Guan Cha Zhe Wang·2026-01-30 10:33Core Viewpoint - Toyota Motor Corporation is set to achieve a global sales volume of 11.32 million vehicles in 2025, marking a 4.6% year-on-year increase, which will secure its position as the world's top automaker for the sixth consecutive year and set a new record for annual global vehicle sales [1] Sales Performance - Total sales for Toyota (including Lexus) reached 10.54 million vehicles, a 3.7% increase year-on-year; domestic sales in Japan were 1.50 million vehicles, up 4.1%; overseas sales amounted to 9.04 million vehicles, growing by 3.6% [4] - Lexus brand sales were 882,200 vehicles, a 3.6% increase; Daihatsu brand sales were 675,300 vehicles, up 25.8%; while Hino brand sales fell to 110,500 vehicles, a decrease of 12% [4] Market Performance - North America remains Toyota's largest market, with sales of 2.93 million vehicles in 2025, reflecting a 7.3% increase; the U.S. market accounted for 86% of North American sales [8] - In Japan, Toyota's sales reached 2.07 million vehicles, a year-on-year increase of 11.9%, driven by recovery from previous recall issues and strong performance of new models [9] - In China, Toyota's sales were 1.78 million vehicles, a slight increase of 0.2%, making it the only Japanese brand to achieve sales growth in the competitive market [9] Production and Localization - Toyota produced 9.95 million vehicles globally, a 4.5% increase, with U.S. production reaching 1.39 million vehicles, up 9.7%, representing 14% of global production [9] - In Japan, production exceeded 3 million vehicles, reaching 3.28 million, a 4.7% increase, accounting for nearly one-third of global production [9] Electric Vehicle Sales - In the electric vehicle segment, Toyota sold 4.99 million units (including Lexus), a 10.2% increase; hybrid electric vehicles (HEVs) accounted for 88.8% of total EV sales [13] - HEV sales were 4.43 million units, a 7% increase; plug-in hybrid electric vehicles (PHEVs) sold 183,800 units, up 19.5%; battery electric vehicles (BEVs) sold 199,100 units, a 42.4% increase [13][17] Competitive Landscape - Despite record sales, Toyota faces significant challenges from Chinese automakers, which lead in the smart connected EV sector and have a competitive edge in battery technology and cost efficiency [18] - Toyota's strategy includes maintaining a multi-market approach and accelerating its transition to electric vehicles in China, with plans to establish a local engineering team and build a Lexus EV factory by 2027 [21]