KWEICHOW MOUTAI(SH:600519) Sou Hu Cai Jing·2026-01-30 16:36Core Viewpoint - The sales of Moutai on the official direct sales platform "i Moutai" are booming, supported by notable investor Duan Yongping, leading to a significant rise in both wholesale and retail prices of Moutai liquor, making Guizhou Moutai a market focus again [1][7]. Wholesale Price Summary - As of January 30, 2026 Moutai's wholesale price for original boxes rose to 1710 yuan per bottle, an increase of 100 yuan (6.21%); scattered bottles reached 1650 yuan, up 80 yuan (5.1%) [1]. - The 2025 Moutai saw the most significant increase, with original boxes priced at 1730 yuan (up 110 yuan, 6.79%) and scattered bottles at 1650 yuan (up 70 yuan, 4.4%) [1]. - Other years also experienced price increases, with 2024 original boxes at 1750 yuan (unchanged) and scattered bottles at 1660 yuan (up 45 yuan, 2.8%) [2]. Retail Price Summary - The average retail price of Moutai on January 30 was 1665 yuan per bottle, a rise of 38 yuan (2.3%), marking a new high since January 21 [3]. - Prior to this rebound, the retail price had fallen for 16 consecutive days, reaching a low of 1627 yuan, which was over 10% lower than the end of 2025 price of 1808 yuan [3]. Market Dynamics - The continuous success of the "i Moutai" platform has been a crucial factor in supporting price recovery, with products sold out for over 20 days, indicating a significant supply-demand imbalance [5]. - Experts attribute the price surge to market expectations and supply-demand changes rather than production cost increases, with "scalpers" amplifying market demand [6]. Stock Price Interaction - The rebound in Moutai prices has positively correlated with the strong recovery of Guizhou Moutai's stock price, which rose by 8.61% on January 29, reversing a previous downward trend [7]. - Investor Duan Yongping's support for Moutai has further boosted market confidence, as he actively purchases Moutai stock and engages with the investment community [7][9]. Future Outlook - With the upcoming Spring Festival, the white liquor consumption is expected to peak, and short-term price stability is anticipated, while long-term price stability is expected due to ongoing market reforms and brand value enhancement [10].