Core Viewpoint - Oriental Selection reported a significant revenue growth in FY26H1, achieving total revenue of 2.312 billion yuan, a year-on-year increase of 5.72%, and a 17% increase when excluding revenue from the Huizhong live streaming room [1] Financial Performance - Total revenue for FY26H1 reached 2.312 billion yuan, with a year-on-year growth of 5.72% [1] - Gross margin increased by 2.8 percentage points to 36.4% [1] - Net profit and adjusted net profit turned positive, reaching 239 million yuan and 258 million yuan respectively [1] Operational Metrics - Gross Merchandise Volume (GMV) for FY26H1 was 4.1 billion yuan, with a 16.4% year-on-year growth when excluding Huizhong [1] - Self-operated product revenue grew by 18.1% to 2 billion yuan, accounting for 52.8% of the company's GMV [1] - Douyin contributed significantly to the overall GMV, while revenue from the company's own app increased from 500 million yuan in FY25H1 to 600 million yuan, representing 18.5% of GMV [1] Future Outlook - The company has over 800 SKUs as of FY26H1, with expectations to exceed 1,000 SKUs in 2026 [1] - New Douyin accounts have been launched to enhance product exposure and support self-operated and external product promotions [1] - The number of paid members is rapidly increasing, with efforts to improve renewal rates through user research and outreach [1] - The company is also initiating offline store layouts [1] Profit Forecast and Investment Recommendation - The company is projected to achieve a revenue of 4.978 billion yuan and an adjusted net profit of 492 million yuan in the 2026 fiscal year [1] - Based on comparable companies, a PE ratio of 52X is assigned for the 2026 fiscal year, leading to a target price of 27.14 HKD per share, maintaining a "Buy" rating [1]
东方甄选(01797.HK)：业务内生增长亮眼 看好自营品持续扩张