Apple(US:AAPL) Sou Hu Cai Jing·2026-01-30 01:25Core Insights - Apple reported a significant revenue increase in Greater China, reaching $25.526 billion (approximately 177.561 billion RMB) for the first fiscal quarter of 2026, marking a year-on-year growth of about 38% [1] - According to CounterPoint Research, Apple's sales surged by 37% in October 2025, capturing a market share of 25% [1] - The launch of the iPhone 17 series achieved record-breaking sales, surpassing previous peaks from October 2021, indicating a strong market performance [1] Market Dynamics - The growth in Greater China is particularly noteworthy as Apple had previously faced challenges in the market due to strong competition from local brands like Xiaomi and Huawei, which had pressured iPhone's market share [1] - Despite attempts to boost sales through price reductions during key promotional events like "Double Eleven," Apple struggled to maintain momentum until the iPhone 17 series was released, which helped regain market dominance [1] Executive Commentary - CEO Tim Cook expressed excitement over the results, noting that the growth reflects a strong resonance between Apple's products and Chinese consumers [2] - Cook acknowledged that while the company anticipated growth, the actual increase exceeded expectations, emphasizing that the growth was driven by product appeal and consumer recognition of the new iPhone generation [2]