超300个账号被封禁，部分平台实时估值全线下架

Core Viewpoint - The regulatory authorities are intensifying scrutiny on the marketing practices of internet financial influencers ("大V") in the fund sales sector, following incidents that raised compliance concerns and potential market manipulation [1][2][3]. Regulatory Actions - The latest regulatory bulletin emphasizes strict measures against institutions and individuals involved in improper sales practices, urging fund sales institutions and third-party platforms to enhance self-examination and correction [1][4]. - As of January 26, major third-party fund sales platforms have swiftly removed features like real-time valuation and live rankings, with Ant Fortune cleaning over 100,000 pieces of content and banning more than 300 accounts for compliance violations [1][4]. Marketing Practices of Influencers - The phenomenon of financial influencers publicly showcasing their fund portfolios has been controversial, as it often lacks adequate risk warnings and can lead to market manipulation [2][3]. - A specific incident involving a financial influencer who promoted a fund on social media led to significant scrutiny, revealing that the influencer had engaged in marketing collaborations with a fund company without proper qualifications [3]. Platform Responses - Following the regulatory bulletin, platforms are required to address misleading functionalities that could confuse investors, such as real-time valuation and ranking features [5][6]. - Major platforms like Tonghuashun and JD Finance have already announced the suspension of certain features to comply with regulatory demands [6]. Industry Trends - The ongoing regulatory efforts signal a shift towards a more transparent and compliant marketing ecosystem in the public fund industry, moving away from reliance on short-term promotional tactics [7]. - The combination of regulatory measures and platform self-regulation aims to create a more investor-centric environment, promoting high-quality development in fund sales [7].