茅台锚定欧洲市场“五大维度”改革方向，将以有效举措砍掉“回流酒”

Core Viewpoint - Moutai Group is actively engaging in cultural exchange and market research in France to deepen its internationalization strategy and strengthen its presence in the European market [1][6]. Group 1: Cultural Exchange and Market Research - Moutai's delegation, led by General Manager Wang Li, visited France from January 23 to 25, following its third appearance at the Davos World Economic Forum [1]. - The delegation engaged with international liquor companies and industry associations, held discussions with distributors, and launched cultural new products to enhance Sino-French dialogue in the liquor industry [1][6]. - Moutai aims to build a bridge for cultural and economic exchanges between China and France, visiting renowned brands like Rémy Martin and Camus to explore market trends and brand culture [5][6]. Group 2: Strategic Market Development - Moutai has established a self-operated channel in Europe, including the Paris Trading Company and over 30 distributors, laying a foundation for brand recognition [6]. - The company plans to reform its European market strategy by focusing on product, pricing, channel, operation, and market support to better align with local consumer needs [9][10]. - Wang Li emphasized that Moutai's internationalization is not merely about product export but involves a comprehensive strategy to enhance brand and cultural presence in Europe [8][9]. Group 3: Product Launch and Cultural Integration - Moutai hosted a product launch event titled "Cultural France" in Paris, showcasing its commitment to cultural integration and global consumer engagement [12][19]. - The new product reflects the fusion of French and Chinese cultural elements, symbolizing the deep connection between the two civilizations [16][19]. - The event featured artistic performances that highlighted the narrative of cultural exchange, reinforcing Moutai's role as a cultural ambassador [19][20].