小米SU7 Ultra月销量跌至45辆

Core Insights - Xiaomi's SU7 Ultra sales have significantly declined, with only 45 units sold in December 2025, down from a peak of 3,101 units in March 2025 [1] - The SU7 Ultra, launched on February 27, 2025, is a key product in Xiaomi's high-end automotive strategy, priced at 529,900 yuan [1] - Despite the decline, the SU7 Ultra has achieved cumulative sales of over 10,000 units, meeting the target set by Lei Jun, although most sales occurred in the first half of the year [1] - In contrast, other models from Xiaomi, such as the SU7 and YU7, have shown strong performance, with SU7 sales reaching 11,123 units and YU7 surpassing 39,000 units in December 2025 [1] Sales Performance - The SU7 Ultra's monthly sales fluctuated between 2,000 to 3,000 units from March to August 2025, but dropped to 488 units in September, 130 units in October, and below 100 units in November [1] - The SU7 Ultra's sales decline contrasts with the performance of the SU7 and YU7, which have been consistently achieving new sales highs [1][2] Market Comparison - The SU7 Ultra competes with high-end models such as Porsche Taycan, Zeekr 001 FR, and Tesla Model S, and despite its sales drop, it remains a strong performer in its segment [1] - The second-hand market for Xiaomi vehicles has seen a significant decline, with the SU7 Ultra experiencing the largest price drop, while the YU7 has a relatively smaller decline [2] Future Outlook - Xiaomi has set an ambitious sales target of 550,000 units for 2026, as announced by Lei Jun [3]