XIAOMI(HK:01810) Sou Hu Cai Jing·2026-02-01 14:31Core Insights - Xiaomi's founder, chairman, and CEO Lei Jun revealed the development process of the new SU7 model during a live stream in Beijing, highlighting its significance as the first Chinese car featured in the Gran Turismo 7 game [1][2] Group 1: Product Launch - The SU7 Ultra is the first Chinese car to appear in the Gran Turismo series, a highly successful racing game that has sold over 100 million copies since its inception in 1997 [1][2] - The game is known for its realistic graphics and detailed simulation of driving experiences, including accurate data on vehicle performance such as weight, tire grip, horsepower, and steering precision [5] Group 2: Market Impact - The inclusion of the SU7 Ultra in Gran Turismo 7 represents a significant milestone for Xiaomi, showcasing its automotive ambitions and enhancing brand visibility in the gaming community [1][2] - The game has developed over 20 years, accumulating a wide range of top global automotive brands, which may provide Xiaomi with valuable exposure and potential customer engagement [5]