JUNEYAOAIR(SH:603885) Zhong Guo Min Hang Wang·2026-02-02 03:25Core Viewpoint - During the 2026 Spring Festival travel season, the company aims to enhance passenger experience through precise capacity allocation, service upgrades, and product innovations, expecting to operate approximately 18,000 flights and carry around 2.9 million passengers [1][8]. Group 1: Capacity and Route Adjustments - The company is focusing its capacity on popular travel routes, with increased flight frequencies to destinations such as Changbai Mountain, Harbin, Sanya, Beihai, and Xishuangbanna [3]. - Specific route adjustments include increasing flights from Shanghai to Changbai Mountain to 3 daily, Harbin to 5 daily, and Sanya to 5 daily, with some flights operated by wide-body aircraft for enhanced comfort [3]. - International routes to Southeast Asia, including Hanoi, Bangkok, and Kuala Lumpur, will also see increased frequency, ensuring at least one daily flight on these routes [3]. Group 2: Service Enhancements and Innovations - The company is upgrading its service from "smooth travel" to "pleasant travel experience" by optimizing ground services and retraining cabin crew to improve emergency response and service friendliness [4]. - A new "Member Peace of Mind Refund" service allows members to cancel tickets without fees up to 12 hours before departure, significantly extending the previous 2-hour limit [4]. - The introduction of the "Reverse Reunion 2 Flight Card" product caters to off-peak travel trends, allowing members to redeem flights between Shanghai and various cities before and after the Spring Festival [5]. Group 3: Brand and Customer Engagement - The "Pet Travel" service has been expanded to include more routes and relaxed restrictions on certain dog breeds, along with flexible policies for pet health certificates during the holiday period [7]. - The company has revamped its airport lounges with a festive theme and introduced a new brand mascot, "Jibao Dengdeng," to enhance emotional connections with passengers [7]. - The mascot, designed as a lively pony with a detachable mini suitcase, aims to convey warmth and companionship during travel [9]. Group 4: Overall Strategy and Commitment - The company is committed to enhancing its comprehensive support capabilities and travel experience through a multi-faceted approach, aligning with its brand philosophy of "Heartfelt Fortune, Auspicious Life" [8]. - The focus remains on operational refinement, humanized service, and youthful branding while ensuring safety and contributing to the overall value enhancement of the civil aviation industry [8].