Beijing Caishikou Department Store (SH:605599) 2 1 Shi Ji Jing Ji Bao Dao·2026-02-02 09:41Core Insights - The recent surge in gold prices has led to a significant increase in consumer interest and transactions in gold, particularly at the Cai Bai store in Beijing, which serves as a barometer for gold consumption in the city [1][2]. Group 1: Consumer Behavior - There has been a notable increase in foot traffic at gold stores, with the investment gold bar sales area being particularly popular [1]. - The international gold price has experienced volatility, recently dropping below $4,450 per ounce, marking a decline of over $430 from its daily high [2]. - Many consumers are opting to sell their gold, with some using the proceeds to pay off mortgages, indicating a shift in consumer sentiment towards liquidating gold assets [3][4]. Group 2: Investment Trends - The investment in gold bars is on the rise, with younger investors purchasing larger quantities, such as 450 grams at once, reflecting a growing trend towards gold as a stable investment [5][6]. - The demand for physical gold has led to a shortage of gold bars at several banks, with many products sold out since January 30, indicating a supply chain strain in the gold market [7].