BABA(HK:09988) Sou Hu Cai Jing·2026-02-02 10:41Core Viewpoint - The competition between Alibaba and Tencent during the Spring Festival is reignited, with Alibaba's Ma Yun planning to invest 3 billion yuan in a promotional campaign through the Qianwen app, aiming to leverage AI applications and capture market share in the AI era [2][5]. Group 1: Alibaba's Strategy - Alibaba's Qianwen app will launch a 30 billion yuan campaign during the Spring Festival, marking the largest investment in its history for such events [2]. - The campaign emphasizes "eating, drinking, and entertainment" with a focus on AI-driven services, including features for movie ticket purchases and other consumer needs [4]. - Qianwen has integrated with various Alibaba platforms, offering over 400 new functionalities to enhance user experience [3][4]. Group 2: Tencent's Response - Tencent's Ma Huateng has also entered the Spring Festival competition with a 1 billion yuan initiative, launching the Yuanbao red envelope activity, which has quickly gained popularity [5]. - The Yuanbao app reached the top of the Apple Store's free app downloads, indicating strong user engagement [5]. - Ma Huateng expressed hopes to replicate the success of the original WeChat red envelope moment from eleven years ago [5]. Group 3: Industry Competition - The Spring Festival has become a battleground for major internet companies, with Baidu and ByteDance also launching significant promotional activities [5]. - Baidu's Wenxin assistant offers a chance to win 500 million yuan in cash rewards, while ByteDance's Doubao will participate in the 2026 CCTV Spring Festival Gala [5]. - The competition is characterized by a focus on user engagement and the ability to convert short-term traffic into long-term user retention [8][9]. Group 4: AI Integration - Qianwen's recent upgrades include the integration of Alibaba's flagship reasoning model, Qwen3-Max-Thinking, which boasts over 1 trillion parameters and 36 trillion tokens of pre-training data [4]. - The app's capabilities in AI are expected to enhance user experience and service efficiency, positioning it as a leader in the AI open-source community [4]. - The emphasis on practical AI applications aims to differentiate Qianwen from competitors who focus primarily on cash incentives [7].