GUJING(SZ:000596) Guan Cha Zhe Wang·2026-02-02 10:03Core Insights - The article highlights a successful online Spring Festival gala hosted by Gujing Gongjiu, featuring actress Liu Tao, which attracted 4.7 million viewers and set a record for the liquor industry [1][3] - The event combined traditional cultural elements with modern interactive experiences, enhancing the festive atmosphere and promoting the brand [11][13] Group 1: Event Highlights - The live stream began at 8 PM, with Liu Tao's appearance significantly boosting viewer engagement, surpassing 100,000 viewers within the first five minutes [3][5] - The event included multiple giveaways, with 666 sets of tasting mini bottles selling out quickly, showcasing high audience participation [5][7] - The total exposure for the live stream exceeded 30 million, with over 13 million product exposures and an increase of 25,000 new followers [7] Group 2: Cultural and Brand Connection - Liu Tao's connection to the brand is emphasized through her long-standing association with the CCTV Spring Festival Gala, aligning with Gujing Gongjiu's 11-year partnership with the event [5][11] - The collaboration reflects a deep understanding of consumer trends, where modern consumers value both cultural heritage and emotional connections in their purchases [11][13] - The event successfully blended traditional craftsmanship with contemporary consumer engagement, reinforcing the brand's commitment to quality and cultural significance [9][13]