Is Amazon stock a Buy, Sell, or Hold in 2026?

After a sluggish 2025, Amazon (NASDAQ: AMZN) enters 2026 with renewed interest from Wall Street. Shares gained roughly 5% last year, significantly trailing the S&P 500’s 16% advance. That underperformance is precisely why I believe Amazon deserves a closer look this year.Early trading in 2026 has already turned constructive, with Amazon up more than 6.7%, effectively outperforming the stock’s entire gain from 2025.That contrast between share price performance and underlying fundamentals is what makes Amazon ...