TENCENT(HK:00700) Bei Jing Shang Bao·2026-02-04 03:04Group 1 - The core message of the announcement is that WeChat is taking action against third-party inducement sharing behaviors that disrupt platform order and user experience during the Spring Festival marketing activities [1][2] - Users have reported complaints regarding the "Yuanbao" marketing campaign, which involved incentivizing users to share links through tasks and rewards, leading to disturbances in the platform ecosystem [1] - WeChat's external link content management regulations prohibit inducement sharing through monetary rewards, physical prizes, virtual prizes, and other incentives that encourage users to share links [1] Group 2 - WeChat has implemented measures to restrict the direct opening of the "Yuanbao" links within the platform, effective immediately [2] - The company will continue to monitor the operation of Spring Festival marketing activities and will take user feedback into account to ensure compliance with platform rules and protect user experience [2]