Core Insights - Guangzhou Baiyun International Airport has gained significant online attention for its staff wearing Hanfu during the Spring Festival travel rush, blending traditional culture with modern service [1][4] - The "Songfu Guardians" initiative is part of a series of cultural activities aimed at enhancing the travel experience and promoting local culture [2][4] Cultural Integration - The Hanfu attire worn by airport staff is designed based on strict historical guidelines, incorporating elements like the pink peony hairpin for female staff, symbolizing wealth and auspiciousness [3] - The initiative reflects a growing trend of "Hanfu fever" in China, with over 12 million enthusiasts projected by 2025, contributing to a billion-dollar market for traditional clothing [3] Service Enhancements - During the Spring Festival period from February 2 to March 13, Baiyun Airport expects to handle 65,700 flights and 10.51 million passengers, with a cargo throughput of 250,700 tons [5] - The airport has introduced various themed cultural activities, including traditional performances and food offerings, to create an immersive festive atmosphere for travelers [5][6] Operational Improvements - Baiyun Airport has implemented advanced self-service systems to streamline passenger processing, including a centralized verification model for security checks [5] - The airport has launched specialized services for different traveler groups, enhancing overall travel efficiency and experience [6] Regional Tourism Impact - Guangdong has emerged as a popular destination during the Spring Festival, with significant increases in flight bookings to various locations, particularly a 166% rise in bookings to Jieyang [6] - The province plans to host a series of cultural events to promote tourism and engage the community, creating a shared festive experience [7]
白云机场汉服秀火遍全网,网友:没想到安检也可以这么有文化味